MIT Venture Lab -- Ten Steps to Going-to-Market, April 3rd

Almost by definition, going to market is the most important part of your business. If you don’t Go-to-Market you don’t have a business. Sure the idea and the product have to be properly developed but taking it to the market is where the rubber really meets the road and the success or failure of your venture is determined.

Join Venture Lab speakers Trevor Rubel of First Data and Jamie Lomas of AdReady as they identify and explain ten steps to Going-to-Market.

Trevor and Jamie will share their extensive experience and lessons learned taking Business To Business (B2B) and Business To Consumer (B2C) products to market. These products range from enterprise solutions to social network services.

Speakers:

Trevor Rubel – Vice President of Product and Strategy - First Data

A veteran of analytic and enterprise data systems, Trevor Rubel is the Vice President of Product and Strategy within the First Data Analytics Center of Excellence. In this position, Trevor oversees the company’s analytic product strategy and manages the design and development of technology products and services.

Trevor joined First Data in 2007 through the acquisition of Intelligent Results where he was the Chief Strategy Officer. During his tenure at Intelligent Results Trevor oversaw the company’s overall product strategy and lead product marketing, product management, corporate marketing and business development. He was also responsible for planning, managing and launching the company's first products, IR Discover™ and IR Modeler™.

Before joining Intelligent Results, Trevor led product marketing and product management at Personify, a CRM analytics company. While at Personify, Trevor oversaw the creation and rollout of new products and services, spearheaded the creation of Personify's OEM channel and established the first OEM relationship. Prior to Personify, he was at Wall Data where he had overall product marketing and management responsibility for the company's SALSA product line.

Jamie Lomas – Vice President, Sales & Client Services - AdReady

Jamie brings over 14 years of experience in online media sales, business development, and marketing. Before joining AdReady, Jamie was Vice President of National Sales, for United Online, inc (NASD: UNTD), where he was responsible for US online media revenue for the company. Prior to United Online, Jamie managed the online media business unit for Classmates.com. Early in his career, Jamie worked in business development and product management for Internap Network Services (NASD: IIP). From 1994 to 1999, he worked in a variety of sales and marketing roles with Visio Corporation (acquired by Microsoft). Jamie graduated with a BA in economics from the University of Washington and currently serves on the Broadband, Sponsorship and Terms and Conditions Committees for the Internet Advertising Bureau. In addition, he has been a guest lecturer on the UWTV television network and has participated as a speaker in many industry events.