Invitation to help with May 23, 2007 Dinner Program on Online Marketing in the Web 2.0 World

If you are interested in helping to organize this program, please contact
the Team Lead, Dana Melick -- danamelick*yahoo*com -- to connect directly.
Planning is going on now and will conclude by the end of April.
 
 
MAXIMIZING THE POWER OF ONLINE MARKETING DOLLARS IN THE WEB 2.0 WORLD

Online marketing has transformed the way businesses and audiences interact.
It’s now up to companies to develop a compelling online marketing strategy –
with the right mix of platforms and messages – that will engage audience
members and still benefit the bottom line. This has become more challenging
in the Web 2.0 world, as end users drive the discussion, choosing where,
how, and even if they will receive your marketing message.

Join us for an engaging, entertaining and educational evening with panelists
who are successfully tackling the world of search engines, the blogosphere,
social networks and virtual worlds. They will address several of the
challenges inherent to this space, including:       
• Optimizing the online channel marketing mix to generate ROI
• Measuring ROI of the online marketing dollar
• Developing effective, integrated marketing campaigns with search,
blogging, social networking and virtual worlds
• Differentiating online marketing for b2b and b2c models
• Maximizing search marketing results
• Spotting the opportunities and pitfalls of advertising on social networks
and virtual worlds
• Harnessing the power of consumer-generated content and bloggers to help –
not hinder – a brand