posted on Wednesday, February 11, 2009

Which Businesses Will Prosper from the Coming Price on Carbon?

Meet the carbon atom. Although too small to be visible to the naked eye, it’s causing a big shift in global business that’s hard to ignore.

That shift is coming to America. Carbon taxes and caps have only just begun regionally; national carbon legislation is right around the corner. But companies everywhere already are feeling the pressure -- and looking for help.

Entrepreneurs are discovering opportunities by providing that help.

Legislatures are mandating renewable energy, and innovators have arrived to generate it. Investors and creditors are demanding corporate social responsibility (CSR) reports, and new firms have emerged to write them. Customers and job candidates are scoring their options in shades of green, and reinvented ad agencies are eager to brighten them. Tenants and insurers are asking about green facilities, and a new breed of builders have responded to build them.

All of those opportunities sound profitable, but how can you tell which ideas are most likely to be prosperous in the coming decade?

That will be the subject of our March 11 Enterprise Forum, "Greenomics."

MIT Enterprise Forum NW and TechAmerica (formerly AeA) have joined forces to bring you this program. You'll learn from a panel of experienced entrepreneurs, green investors and government policy experts as they help us understand the new issues and opportunities for clean technology businesses.

Ever carbon-conscious, Congressman Jay Inslee will kick the evening off via video from the other Washington, to set the stage for an interesting dialogue.

Moderator Steven Verhey, Ph.D., Chief Executive Manager, BioAlgene / Central Washington Biodiesel, will guide a discussion about the situation and potential solutions.

Panelists are Martin Tobias, Northwest Energy Angels; Saqib Rasool, Managing Partner, Conceivian; James McDermott, Managing Partner, US Renewables Group (USRG); and Yoram Bauman, Ph.D., Environmental Economist, UW Program on the Environment, and the world's only stand-up economist.

I hope you'll join us in Bellevue WA for "Greenomics: Creating Profitable Businesses in a Green and Clean World"

Denis Du Bois

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