Panelists and Moderators Named for January 14th MITEF Dinner on Advertising

The January 14 dinner program on advertising details have been announced.

MITEF Technology Forecast: Successful Advertising in 2009 and Beyond

Moderated by: Peter Balbus, Managing Director at Pragmaxis, LLC. Peter is an MIT grad and for several years led the MIT Enterprise Forum Chicago.

Panelists:
Blake Park, Vice President, Group Director of Strategy & Insights, Wunderman
Wil Merritt, CEO, Zooppa.com
Stephen Meade, CEO, Cenoplex
Lynn Parker, Partner, Parker lePla

Visit the MIT Enterprise Forum site for tickets. This session is at the Bellevue Hyatt.

The Changing World of Advertising

With our next dinner program on January 14th focused on how advertising is changing, articles and blog posts on every aspect of advertising is catching our team's attention. We are currently immersed in interviews and discussions for this broad-based but ever changing topic.

The all-volunteer team wants to learn about how those who purchase media are evolving and how they decide what to spend where, and why. We also want to hear how those representing various mediums feel about how things are changing. Additionally, hearing about how local companies have promoted themselves solely through one particular medium is also very interesting.

Last week, John Cook blogged on TechFlash about how growth in on-line ad revenues is flat - and the implications for our local companies who create revenues this way.

What else are you reading out there that could add to the advertising discussion?